What we cover - 1. PBN's 2. Keyword Stuffing 3. Paid Links 4. Social Signal Hacking 1. Private Blog Network - What is a PBN (Private Blog Network)? A PBN is a collection of high authority websites that you have complete control over and all of which link back to your money site. Typically PBNs are made of expired domains that have great backlinks and therefore pass high levels of link equity to your money site PBNs are a shortcut method to get high-quality backlinks in large quantities without having to perform the tedious tasks typically done for link building Why do SEOs use PBNs as a link building strategy if Google can penalize them There is a trade-off when using PENS. As an SEO you accept the higher risk of a penalty for a better chance at controlling the links (quality + content + anchor text) You should also note that most SEOs use PBNs along with other white hat link building strategies. They never use PBNs on sites that have no links and always try and have a mix of backl